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Zero to Known by Erik Selden
The Book

Zero to Known

The resources you just downloaded are pulled directly from the book. Every framework — SPEED, CORE, the 90-Day Operating Rhythm — is built out in full across fifteen chapters with the stories, the mistakes, and the specific sequence that takes you from invisible to known.

Available now in paperback and eBook on Amazon.

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What's in your resource kit
01
90-Day Lane Selection Worksheet Define your ICP so clearly you know exactly who to say no to
02
KEEP / TEST / CUT Channel Workbook Eliminate channel chaos and dominate two channels
03
Ecosystem Map Template Map the full network around your ideal client
04
CORE Conversation Framework Lead every discovery past the transaction
05
Content Engine Starter Kit LinkedIn framework + speaking pitch template
06
COI Relationship Tracker Maintain every strategic relationship consistently
07
SPEED Framework Self-Assessment™ Find your lowest score — that's your biggest leverage point
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Zero to Known is part of the Selden Smart ecosystem — free leadership insights, frameworks, and the Bourbon with a Banker podcast.

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