Give Your Sales Team the System That Built a $200M Portfolio From Zero
Erik Selden delivers the SPEED Framework™ — the same five-part system he used to build a market from nothing — to sales teams who are tired of chasing and ready to compound. Available for sales kickoffs, keynotes, and corporate training, virtually or in person.
Built By Selling, Not By Studying Sales
Erik isn't a career speaker reciting borrowed theory. He built a $200 million portfolio from zero — no branch, no local brand, no built-in advantage — and turned that experience into the SPEED Framework™, the system at the center of his book, Zero to Known. Every session leaves your team with:
- A practical framework reps can apply Monday morning — not just a memory of a good speech
- Language for the exact objections, ghosting, and price-shopping your reps face right now
- A challenge to raise their own standard, on stage and long after the event ends
“The best sales talks don't just hype up a room — they hand reps a system they can run on Monday morning.”
Signature Keynotes & Sales Talks
Every session is customized for your sales kickoff, conference, or team — anchored in the SPEED Framework™ and the field-tested strategies from Zero to Known.
The SPEED Framework™: From Invisible to Impossible to Ignore
The five-part system for sales professionals who want to stop chasing opportunities and start building a market that recognizes and trusts them before the pitch ever happens.
- Skill — creating value before you ever ask for the decision
- Perspective — leading conversations with earned, not borrowed, confidence
- Exposure — becoming known in your market before you're needed
- Execution — disciplined consistency on the actions that actually move pipeline
- Desire — the internal engine that keeps reps going after the kickoff high fades
The CORE Conversation Framework™: Selling Without Sounding Like a Salesperson
Moves reps beyond scripted discovery questions into conversations that diagnose Cause, Outcome, Road, and Environment — so clients see their own situation more clearly than they did before the call.
- Replacing feature dumps with real diagnosis
- Questions that build trust instead of pressure
- Turning discovery into the actual differentiator
Build Market Authority: Get Known Before You're Needed
How reps build a personal brand and referral engine that brings warm opportunities to them, instead of chasing cold ones.
- The Repetition–Relevance–Reinforcement method for content and visibility
- Building a Centers of Influence network that refers you without being asked
- Turning LinkedIn and speaking into your two highest-leverage channels
The 90-Day Sales Reset: Execute a Plan That Compounds
A practical operating rhythm for reps and teams who want to stop drifting quarter to quarter and start compounding results.
- Weekly structure and milestone checkpoints
- Building recovery plans for the inevitable slow stretch
- Turning a kickoff's energy into 90 days of disciplined action
Custom Session for Your Kickoff or Conference
Many bookings start with a specific theme, quota challenge, or growth goal. Erik will build a keynote, workshop, or breakout that speaks directly to what your sales team is facing right now.
Built for Sales Kickoffs, Conferences, and Revenue Teams
Common Formats
- Sales kickoff (SKO) keynotes
- Annual and regional sales conferences
- Association and industry event keynotes
- Corporate sales training days and workshops
- Panels and moderated fireside chats
- Virtual keynotes for remote and hybrid teams
A Great Fit For Teams That Are
- Kicking off a new fiscal year and need to set the tone
- Rolling out a new sales methodology or motion
- Battling pipeline, prospecting, or retention challenges
- Building (or rebuilding) a referral and personal-brand strategy for their reps
What Sales Leaders Are Saying
“Thanks so much for the terrific presentation. The team loved it, and the feedback was very positive. I really appreciate you doing this for us.”
— VP, Sales Manager“Erik brought our leadership team a rare mix of honesty, practicality, and encouragement. People left with language they've already started using.”
— Event Organizer“The way he talked about trust and culture connected directly to what our managers are experiencing day-to-day. It felt grounded, not theoretical.”
— Leadership Retreat ParticipantCheck Availability for Your Next Sales Kickoff
Booking Erik for a keynote, sales kickoff, or corporate sales training? Share your event date, audience size, and goals — you'll hear back within 48 hours with availability and a custom proposal.