The paperback
is coming.
July 15th.
Build Authority. Earn Trust. Accelerate Growth in Any Market.
The paperback edition of Zero to Known launches on
Amazon on July 15th, 2026. Enter your email below
and we'll send you a reminder the moment it's available — so you
don't miss the launch.
In the meantime, the eBook is available right now
on Amazon. Read it on any device while you wait for your physical copy.
From invisible to impossible to ignore.
Three parts. Fifteen chapters. A complete 90-day operating system built for the sales professional who's ready to stop reacting and start leading.
Define Your Ideal Client
Use the 5-Step Lane Selection to identify exactly who you serve and why you're the right person to solve their problem.
Build Market Authority
Repetition. Relevance. Reinforcement. Own one specific outcome in one specific market and make it impossible to ignore.
Master the CORE Conversation Framework™
Go beyond transactional questions. Help clients see their situation more clearly than they could before you walked in.
Architect a Referral Network
Build Centers of Influence who send warm introductions consistently — because referring you makes them look good.
Launch Your Content Engine
Become the trusted resource in your market through LinkedIn and speaking — without a sales pitch attached.
Execute the 90-Day Plan
A complete operating rhythm — weekly structure, milestone checkpoints, and recovery plans. Stop drifting. Start compounding.
Zero to Known is part of the Selden Smart ecosystem — free leadership insights, frameworks, and the Bourbon with a Banker podcast.
↗ Explore SeldenSmart.com