Zero to Known
How ambitious professionals build visibility, authority, and trust in competitive markets.
If you feel invisible in your market — overlooked, under-recognized, or stuck — this book gives you
the framework to become known for the right reasons.
The Problem
Talent is not enough.
Hard work is not enough.
In today’s market, the professionals who win are not just skilled —
they are visible, trusted, and positioned intentionally.
Zero to Known teaches you how to accelerate credibility and become recognized
in a new market, new role, or competitive environment.
The SPEED Framework
The framework inside Zero to Known is built on five pillars that drive accelerated credibility.
Master the competencies that matter most in your market.
Skill builds confidence. Competence builds credibility.
The beliefs and mindset that separate high performers from average contributors.
Perspective drives decision-making under pressure.
Discipline, consistency, and the daily behaviors that compound over time.
Execution turns potential into momentum.
Visibility matters. Exposure ensures the right people know who you are and what you stand for.
The internal drive that fuels long-term growth.
Without desire, everything else fades.
Who This Book Is For
- Sales professionals entering a new market
- Leaders stepping into expanded responsibility
- Entrepreneurs building authority
- Professionals transitioning industries
- Anyone who feels capable but unknown
About the Author
Erik Selden is a commercial banking executive, leadership educator,
and host of the Bourbon with a Banker podcast.
Through years of building teams, entering competitive markets,
and leading organizations, he developed a repeatable framework
for accelerating credibility and influence.
Become Known for the Right Reasons
Stop hoping your work gets noticed. Start building visibility with intention.
(Amazon link coming soon.)